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ISBN: 1107016673 9781107016675 9781139232326 1139232320 1280485736 9781280485732 9781139233866 1139233866 9781139061278 1139061275 9781139230872 1107230497 9781107230491 1139234560 9781139234566 1139233092 9781139233095 9786613580719 6613580716 1139230875 9781139230872 1139229419 9781139229418 9781107479661 1107479665 Year: 2012 Publisher: Cambridge : Cambridge University Press,
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Paul Keen explores how a consumer revolution which reached its peak in the second half of the eighteenth century shaped debates about the role of literature in a polite modern nation, and tells the story of the resourcefulness with which many writers responded to these pressures. From dream reveries which mocked their own entrepreneurial commitments, such as Oliver Goldsmith's account of selling his work at a 'Fashion Fair' on the frozen Thames, to the Microcosm's mock plan to establish 'a licensed warehouse for wit', writers insistently tied their literary achievements to a sophisticated understanding of the uncertain complexities of a modern transactional society. This book combines a new understanding of late eighteenth-century literature with the materialist and sociological imperatives of book history and theoretically inflected approaches to cultural history.
Commerce in literature --- English literature --- Literature and society --- Materialism in literature --- Modernism (Literature) --- National characteristics, British, in literature --- 82 "17" --- 82:30 --- 930.85 --- 930.85 Cultuurgeschiedenis. Kultuurgeschiedenis --- Cultuurgeschiedenis. Kultuurgeschiedenis --- 82 "17" Literatuur. Algemene literatuurwetenschap--18e eeuw. Periode 1700-1799 --- Literatuur. Algemene literatuurwetenschap--18e eeuw. Periode 1700-1799 --- History and criticism --- History --- Literatuur en maatschappijwetenschappen --- Commerce in literature. --- Materialism in literature. --- National characteristics, British, in literature. --- History and criticism. --- Arts and Humanities --- Literature
Book
ISBN: 9782356980540 Year: 2012 Publisher: Marseille Gaussen
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Une trentaine de chercheurs retracent l'histoire des rapports entre la littérature et la publicité, des cris de Paris au Moyen Age que le roman proustien évoque, au 99 francs de F. Beigbeder, en passant par les personnages publicitaires ou encore par les remarques de Balzac, Zola ou Mallarmé sur la rhétorique du slogan ou les affiches.
French literature --- Advertising in literature. --- Advertising --- Littérature française --- Publicité dans la littérature --- Publicité --- Themes, motives. --- History. --- Thèmes, motifs --- Histoire --- 094:840 --- 766 <44> --- 766:659 --- Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Franse literatuur --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek--Frankrijk --- Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Publicity. Information work. Public relations --- Conferences - Meetings --- 766:659 Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek-:-Publicity. Information work. Public relations --- 094:840 Oude en merkwaardige drukken. Kostbare en zeldzame boeken. Preciosa en rariora-:-Franse literatuur --- 766 <44> Toegepaste grafische kunsten. Gebruiksgrafiek: Commerciële grafiek--Frankrijk --- Littérature française --- Publicité dans la littérature --- Publicité --- Thèmes, motifs --- Advertising in literature --- Commerce in literature --- Literature and society --- Literature, Modern --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Language --- History and criticism --- Art publicitaire --- Art et publicité --- Littérature --- Stratégie de marque --- Langage publicitaire --- Dans la publicité --- Rédaction
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